They say in order to achieve a state of Zen you have to reduce the clutter in your mind. Unfortunately, when you’re at a trade show, you’re bombarded with messaging around every corner. Worse, many of these booths are so cluttered with products that they really aren’t conducive to encouraging attendees to move about and check out their trade show booth. This is why it’s important to keep your trade show booth design in mind. If your booth is too cluttered, you could be turning prospects off.
Simplify Your Trade Show Booth Design
Minimalism has been a trend for a while now, but in contrast to the idea of a bare bones booth, consider how you can simplify an overly complicated trade show booth design. Instead of having too many focal points, too many kiosks and items prohibiting engagement, consider a trade show booth design that encourages movement. Open air floor plans are a great way to encourage people to visit your booth. When you incorporate this concept into your trade show booth design, you can conceptualize a design that will attract people to your booth, not turn them off.
Get Creative with Your Trade Show Booth Design
In order to avoid looking too cluttered and busy, consider a central theme that you can design your trade show booth around. Whether you’re in the food industry, automotive, cinema, technology, or construction, consider a theme that connects to your industry and what you do. Having a central theme can eliminate some of the clutter that people stack in their booths because it simply won’t work with the overall trade show booth design. Think of what your brand is known for, what defines your industry, color themes, and how consumers perceive your industry. This can help you come up with a design that will make a big impact.
Introduce Movement into Your Design
It’s human nature to look at something moving when everything else around you is still. We naturally look at a moving object. As a part of your trade show booth design, consider using movement instead of piling more and more elements onto your booth. This could be video projecting from your LED signage overhead, or it could be a fountain, or a moving prop. These kinds of movement-based aesthetics can help reduce clutter because they’re focal points that encourage attendees to visit and interact with your brand.
Offer an Experiential Event
Experiential events are very popular because they allow brands to focus on immersing attendees into their brand rather than trying to bombard them with too much messaging. Rather than explaining why your augmented reality program is superior to others, you can show attendees by offering a chance to step into the augmented reality. This can allow your brand to simplify your trade show booth design to focus on what’s important- your customers and prospects.
Using these trade show booth design ideas, your brand can successfully attract more people to your booth and encourage them to interact more. If you need some help, contact Absolute Exhibits and we can collaborate with you to produce something that will help you stand out and gain more leads and sales.
