Client Spotlights
Red
Sun Farms
Show: IFT –
Location: McCormick Place Convention Center –
Industry: Food & Beverage, Technology –
Show
Overview
The IFT Food Expo in the USA brings together buyers and sellers from all areas of food technology and science. Exhibitors at the IFT Food Expo showcase the latest advances and developments in scientific research, technologies, new products and consumer trends that make food more fun, functional, nutritious, appealing and accessible.-
Concept &
Design
The IFT Food Expo in the USA brings together buyers and sellers from all areas of food technology and science. Exhibitors at the IFT Food Expo showcase the latest advances and developments in scientific research, technologies, new products and consumer trends that make food more fun, functional, nutritious, appealing and accessible.-
Challenge
The market for vegan organic food is also developing rapidly, and AGRANA, the Austrian food and industrial goods group, wanted to showcase its organic product range in the areas of fruit preparations and starch to the specialist audience at IFT FIRST. As an eye-catcher, the company invited visitors on an innovative culinary world tour and transformed the exhibition stand into a small street food festival. Taste the Good.-
Solution
The concept was developed around a real food truck. The aim is for every detail and every product to be an authentic experience. Freshly prepared ice cream in the display cases, like the ‘Summer in Paris’, an ice cream served with a subtle cheese flavor in macaroon bowls with berry jelly.
A typical stylish food truck banner printed with the finished products on the truck. The hanging banner draws attention to the company from afar.
A small cocktail bar, in keeping with the theme, a display case on the side of the stand presenting functional drinks based on natural substances and the floor painted the color of asphalt to realistically depict the atmosphere. –
Results
The IFT Food Expo in the USA brings together buyers and sellers from all areas of food technology and science. Exhibitors at the IFT Food Expo showcase the latest advances and developments in scientific research, technologies, new products and consumer trends that make food more fun, functional, nutritious, appealing and accessible.-
Testimonial
I’m pleased to report that AGRANA Group booth concept got a big positive thumbs-up from our customers, booth visitors, and colleagues alike! They loved new visuals, delicious food concepts presented in the food truck, and all the thoughtful booth elements we planned together. We want to thank you for producing and building up our booth and share some comments to help us work together even better in the future.-