You own that air space!
Yes! You rented that trade show space, including the vertical space above you. Why not use it? A double-deck exhibit can be quite cost-effective as your trade show footprint square footage requirements are reduced. A display with multiple floor levels characteristically represents a feeling of strength and success. An impressive vertical display towering above the competition is impossible to ignore. The extra space a second story provides can be used for many useful purposes including treating your customers to a VIP experience, private demos or a branded atmosphere to network or seal a deal.
MARKETING AND VISUAL IMPACTS OF DOUBLE DECK BOOTHS
- Attention-grabbing vertical display places you head and shoulders above the competition
- Creates a platform for a dominating elevated video wall
- Acts as a centerpiece to hang additional lighting or visual options
- You will dominate the trade show floor line of sight from all angles and distances
- Towering billboard style ad placement areas
- Multiple branding opportunities on railings, balconies, floor, display ceilings
- Expands potential for light boxes, graphics or video
REAL USES OF ADDITIONAL DISPLAY FLOOR LEVELS
- Maximizes the total usable exhibit space; increases usable square footage without increasing the footprint
- Private demo and/or meeting spaces for more personal customer interactions
- Striking Multi-Use Party or Event areas such as Coffee Bar or Cocktail Lounge for entertaining
- Creates extra product display areas, sampling or demonstration capacity
- Establish a quiet, enclosed meeting space or open and airy café-style atmosphere
- Impress with theater-style seating and hi-tech A/V for viewing parties or video presentations
- Additional Storage Space
- Imposing Viewing/Overlook areas
