If you’re involved in technology, computing, the internet of things, or anything with a technical slant, it’s likely that you’re considering showing at CES. CES is one of the largest trade shows in the nation and draws thousands of consumers to explore its many halls. However, exhibiting at CES requires strategy. If you’re not careful, your CES trade show booth could get lost in the sea of giants. Consider the following tips to design the perfect CES trade show booth:
Create a Bold CES Trade Show Booth
If you’re exhibiting at CES, you need to do something bold and daring to draw consumers to your CES trade show booth. This is where you have to invest your budget- in a theme, an experiential event, or unique brand activation event. When it comes to CES, your CES trade show booth needs to be something that’s eye catching to stand out among the crowd. This is not the time to be a shrinking violet and play it safe. This is the time you need to be bold. Consider the many unique themes you could pursue in your industry and how you can communicate your brand story in your CES trade show booth from across the exhibition hall floor. Working closely with your exhibit design house partner, you can develop something truly unique and memorable.
Give Away a Big Ticket Item
Many businesses like to bring lots of branded items with them at CES. How many people do you think actually hang onto those pens, teddy bears, or water bottles? The truth is not many. People greedily grab them on the trade show floor and when faced with packing their suitcase for the flight or drive home, abandon them in hotel rooms across Las Vegas. Don’t waste your money on the small little giveaways. Instead, it’s better to host a contest at your CES trade show booth to draw traffic in and give away something of value- the newest gadget you’ve produced, concert tickets, or even a special invite to Silicone Valley. These consumers will remember your brand because they entered the drawing and will want to come back to your CES trade show booth to collect their prize. A big ticket item is going to be memorable and so will your brand.
Let People Touch and Experience Your Technology at Your CES Trade Show Booth
Are you a new app developer? Use touch screens to allow consumers to engage with your app. Did you develop the newest and greatest internet of things product? Show how your product connects to other products in your CES trade show booth. By allowing people to have a tactile experience in your CES trade show booth, you encourage them to flock from across the exhibition hall to find out what the fuss is about. Don’t forget to plan spaces for consumer interaction so you can let them play around and experience your technology first-hand.
If you’re still looking for a great idea for your CES trade show booth, turn to Absolute Exhibits and we can guide you through the process.
