We’ve all been there: waiting until the last minute and getting hit with a “rush charge.” But it doesn’t have to be this way. Follow these tips to avoid those dreaded fees:
- Simplify Your Images: Complex images with special effects or metallic finishes take more time and money to produce. By keeping your designs simple, you can get them done faster and cheaper, avoiding rush charges.
- Flexible vs. Rigid Graphics: Flexible graphics can be more expensive to make but are lighter and easier to ship. Choose wisely based on your needs and budget.
- Back-lit vs. Reflective Graphics: Back-lit graphics look amazing but cost 20-30% more than reflective ones. Decide if the extra impact is worth the extra cost.
- Follow Vendor Specifications: Pay close attention to your vendor’s graphic specs. Submitting the wrong format or resolution can lead to extra costs and delays. Reading the specs carefully can save you from rush charges.
- Consider Viewing Distance: High-quality graphics are great, but if they’ll be viewed from 8-10 feet away or above people’s heads, you might not need the highest resolution. Opt for less processing to save money.
- Most people scan exhibits from 5-10 feet away. To grab their attention, place something eye-catching near the aisle, like a banner stand with a striking image and few words, or your product on a podium upfront. This can draw more visitors to your booth.
- By planning and following these tips, you can avoid rush charges and make a great impression at your next show.
