Trade shows aren’t just for networking or showcasing products. With a smart PR strategy, you can get valuable media coverage, even with a small booth.
Success Story
ZapCap, known for the “World’s Greatest Bottle Opener,” made headlines at the International Housewares Show in Chicago. With a simple 10-foot display and a well-executed press campaign, they landed a spot on Good Morning America. This wasn’t luck; it was strategic planning.
Tips to Attract Media
- Write a Press Release: Announce your exhibit and explain what makes your product or service unique.
- Offer Expert Interviews: Have an expert available (not a salesperson) who can discuss your product in detail.
- Prepare a Media Kit: Include bios, company info, and product details. Provide online access for reporters.
- Schedule Interviews: Set up media appointments in advance. Contact show organizers for a list of attending media.
- Plan Ahead: Start your media outreach well before the event to ensure coverage.
By meeting the press and making their job easy, you can secure valuable media attention at trade shows.
