When trade show attendees visit your booth, they often aren’t sure what they’re looking for. Some are curious, some wander aimlessly, while others have specific questions in mind. Regardless, this is your chance to make them feel important. Just because they lack a badge doesn’t mean they don’t own a potential business partner.
Many exhibitors overlook the basics, focusing solely on qualifying leads and forgetting to prioritize every visitor. But making each attendee feel valued is crucial. If you fail to make a good impression, you won’t make sales after the show.
Ensure your booth staff greet everyone with a handshake, maintain eye contact, and ask engaging questions—even if they come as a group. Don’t just focus on the decision-maker, every visitor matters. In today’s business landscape, decisions are often made collectively by stakeholders from multiple departments. Neglecting any visitor could leave a negative impression on the entire team.
Before hitting the trade show floor, gather your team for a quick huddle. Remind them to prioritize every visitor, ensuring a positive experience for all.
