Customer service is key. Gone are the days when customers overlooked poor service for discounted prices—everyone offers discounts now! So, what sets you apart from your competition after the trade show? The answer: your customer service.
Differentiate your business with exceptional customer service. Great service can make your product stand out, even if it’s identical to others at the trade show. Be memorable for your approach to customer care.
Utilize testimonials from satisfied customers. Authentic feedback is a powerful sales tool. Use testimonials in print and video on the trade show floor to showcase your happy customers.
Keep your customer service promises. Don’t promise what you can’t deliver. Follow through on commitments made during the trade show—reliability is key to building trust.
Simplify the buying process for your customers. Make it easy for them to purchase your product or service, especially after the trade show excitement has worn off. Offer online ordering to capitalize on post-show impulse buys.
Establish clear return and refund policies. While you don’t need to change policies that impact your bottom line, consider easing some restrictions to improve customer satisfaction and build goodwill.
