When planning your exhibit, selecting the right show furniture is crucial to creating an inviting and functional space. Whether you’re working with your exhibit house or browsing a furniture rental catalog, the choices you make can significantly impact the success of your booth.
Consider Your Audience and Purpose
If you want clients to stay and engage in your exhibit space, opt for comfortable and inviting furniture. On the other hand, if you’re hosting short presentations or demonstrations, choose seating that encourages turnover, like ottomans, benches, or lightweight chairs. These options allow people to listen and then move on quickly, making room for the next group.
Private Meeting Rooms
For VIP clients, private meeting rooms should be tasteful and well-lit, with comfortable chairs. Consider using glass tables at bar or meeting height to create a sense of spaciousness. However, glass surfaces tend to show fingerprints quickly, so keep glass surface wipes handy at your reception desk for quick cleanups.
Lounge Areas
Lounge areas are a great addition to your exhibit, offering a comfortable space for attendees to relax and engage with your brand. Lounge-style chairs paired with glass coffee tables are a popular choice, providing a modern and open feel. However, remember to clean glass surfaces regularly to maintain a polished look throughout the show.
Coordinated Design
Coordinating your booth furniture by color and style enhances the overall ambiance of your exhibit. Furnishings should complement your products, services, and graphics without distracting from them. Simple, comfortable seating and well-organized meeting areas invite attendees to spend more time at your booth, giving you a better chance to make lasting impressions.
Thoughtful Touches
Adding thoughtful touches can set your exhibit apart from the competition. A small refrigerator stocked with cold water can be a welcome gesture for clients, showing your hospitality and attention to detail. These small acts of kindness can help build long-term relationships with your visitors.
Final Tips
- Plan Ahead: Don’t leave furniture selection to the last minute. Plan ahead to ensure availability and the best choices for your needs.
- Think Practicality: While stylish furniture is important, it should also be practical and functional for the intended use.
- Stay Organized: Keep your space organized and clutter-free. Regularly clean and maintain your furniture to keep it looking its best throughout the show.
By carefully selecting and arranging your show furniture, you can create an inviting and effective exhibit space that enhances your brand’s presence and engages your audience.
