Trade shows are a major marketing opportunity, so make the most of them by promoting your presence before and during the event. Share content about any in-booth contests and how attendees can participate. Highlight what you’re offering and why people should visit your booth, and always include your booth number in your posts.
Step out of your comfort zone with show promotions. It’s hard to over-promote, so send out tweets and LinkedIn updates to get people talking about you. Post pictures of your exhibit to ensure attendees don’t miss you. Photos are the most liked and shared posts on social media. Show your followers what you’re excited about for the upcoming trade show. Invite people to stop by your booth for a chat; many will be interested in what you have to offer.
During the show, post updates from the floor using photos of your team interacting with clients, meeting fun characters, and showcasing new products. This engages your clients, prospects, and followers, making them excited about your presence. Social media is essential for engagement at trade shows.
Your Facebook or LinkedIn page might be a client’s first exposure to your company. Don’t be silent until trade show time and stay active even while exhibiting. Connect with your followers, promote your business, and interact with your audience. A strong social media presence won’t increase your ROI by itself, but it significantly enhances your trade show marketing and overall presence.
