Trade shows happen every month across the globe. No matter the industry, there are certain themes, certain elements, and certain technologies which are redefining trade show exhibit trends. The trade show floor is changing rapidly and you’ll no doubt notice many of these trade show exhibit trends in the next exhibit hall you walk:
Trade Show Exhibit Trends with Growth Potential
Whether you’re at an oil and gas industry show or a show focused on marijuana, irrigation, or packaging, living walls are incredibly popular. Trade show trends such as living walls seem unusual at first until you see how people respond to these elements of a trade show booth. They offset cold elements of technology and make any trade show exhibit feel much warmer. A living wall is one of the most exciting trade show exhibit trends because it’s unexpected in an environment full of aluminum, wood, and other materials.
Trade Show Exhibit Trends with Movement
Trade show exhibit trends are often technology focused and interactive video walls are growing in popularity. Interactive video walls offer attendees a great way to learn more about companies’ products in an engaging way. Often, they are immersive and delight trade show attendees with the ability to walk right into the business’ product story. This is why interactive walls and even floors or rooms are exciting new trade show exhibit trends. Being able to step into a product story is meaningful to attendees whose curiosity is already piqued.
Colorful Trade Show Exhibit Trends
If we’ve said it once, we’ve said it a hundred times- color is one of the basics of trade show exhibit trends. Color is an important part of attracting trade show attendees to your exhibit versus a competitor. There are many great ways to use color- interesting and unusual lighting options, bold graphics and signage, pops of color inside a hanging sign, and more. Color is one of those trade show exhibit trends that just isn’t going to go away any time soon. It’s here to stay.
Textured Trade Show Exhibit Trends
Texture can be created a number of different ways, from video walls to printed graphics wrapped onto display counters or floors. In terms of trade show exhibit trends, texture is one of those that exhibitors are increasingly coming around to. You can simulate certain effects or materials with textured printing and save money or you can simulate textures with video walls to make a dramatic impression. However, with texture, a trade show display stands out on the trade show floor. Consider how you can use it to enhance the ROI in your 10×20 trade show booth or even larger exhibits.
No matter your industry, these trade show exhibit trends are popping up across the globe. You might even spot some new innovations that grab your eye and delight your senses. When it’s time to design your next exhibit, mention one of these trends to your designer and ask if it’s within your budget and will meet your exhibiting goals. For more great ideas, talk with your exhibit house partner and find out what you can do to stand out further.
