Ever been tempted by a booth on the freight aisle? Think again. Sure, it might seem convenient, but it comes with a price. Your freight will be the last in and the first out. Unless you’ve got a simple setup and don’t need much time to prep, it’s not the best choice. You could literally wait until the night before to set up.

With hundreds of exhibitors to contend with, picking the perfect booth space is crucial. While some swear by prime spots near the action or their biggest competitors, others prefer to fly under the radar. Ultimately, it’s about balancing visibility with budget constraints.

Speaking of budgets, don’t let them dictate your booth choice. Think small and savvy. Your marketing strategy can draw in clients, regardless of your spot in the hall. Remember, sales and marketing go hand in hand. And as for those freight aisles? They’re not a deal-breaker. Just don’t plan the impossible—you’re just one of many exhibitors, after all.

Consider the flow of foot traffic and aim for spots where attendees naturally gravitate. And don’t forget about booth size. While bigger might seem better, it’s essential to match your space to your needs and budget.

Lastly, don’t underestimate the power of creativity. Even if you’re tucked away in a corner, a cleverly designed booth can still turn heads and attract visitors. So, when it comes to booth selection, think smart, think strategic, and steer clear of the freight aisle frenzy.