Client Spotlights
SilncerCo
Show: SHOT Show
Location: Las Vegas
Industry: Other…
Show
Overview
The Shooting, Hunting, Outdoor Trade Show (SHOT Show) and Conference is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics and related products and services. The SHOT Show attracts buyers from all 50 states and more than 100 countries. The SHOT Show is owned and sponsored by the National Shooting Sports Foundation.
Concept &
Design
Silencer wanted to make waves at the Shot Show, but they didn’t need the biggest booth to do it. They were looking for an eye-catching design that would turn heads without taking up tons of space.
Challenge
Silencer aimed to re-establish their brand while introducing new products. Their request? A double-deck exhibit in a smaller footprint, two private conference areas, and ample storage for employee workbags and products. Plus, they wanted pricing to cover six shows over three years. No small task!
Solution
We brought their vision to life with a creative outdoor-inspired design that ticked all the boxes. Not only did we meet their needs for space and privacy, but we also introduced a retail sales area for select shows.
Results
Silencer didn’t just make an appearance—they made an impact. Their booth had everyone talking, and their name was once again recognized as America’s leading producer of gun suppressors.
Testimonial
Mike Aland, Vice President of Marketing – “Thanks again for all your hard work! It was great meeting you in person as well! I’m stoked on how things came together for sure. We are still hearing awesome feedback on the booth and the presence we had at the show!”